Are you buying potential or selling it?

I work with two kinds of people:
Those with the power to decide what moves.
And those whose ideas need to move without them.

Which are you?

If you’re in the room with the power to choose, you’re buying potential. Do you have the power to let an idea be weird? The best ones never show up looking ready. Most get killed in the first five minutes, not by logic but by the reflex to make them fit something familiar. The people who can resist that reflex are the ones who create the future.

If you’re not in the room, you’re selling potential. Do you know how to create momentum without being there? Potential doesn’t move itself, and most people can’t carry what they don’t yet understand. You can have the cleverest positioning in the world, but if they can’t see the potential, they won’t buy it.

I work at the edge of adoption. That moment when something is about to shift from emerging to obvious. The future belongs to those who can buy and sell potential before the rest of the world is chasing it. That moment at the edge is where the real advantage lies.

This isn’t about “getting it.” It’s about creating the moment when someone else says, “Wait. What? Tell me more.” Because that’s when momentum starts.

For more than 25 years, I’ve done this inside companies like Ticketmaster, Citysearch, OpenTable, CNET, and Pandora. I’ve created momentum on stages like TED, Dreamforce, and Google.

What futures will move because you did? Because remember, all the most brilliant ideas sound stupid at first.

Want to Talk?

Joanna’s a Potentialist. She’s who you call when the future feels messy. She turns stuck futures into action - and action for more than just you.

Annie Rogaski - COO Avegant
Joanna shines the light on long forgotten ingredients that make up our secret sauce, reminding us that we're not awesome by accident.

Cristina Mancini, CEO Black Girls Code
Joanna is a glittering buzzsaw that cuts through all the out-of-controll unspoken BS in the workplace.

Sarah Lacy, CEO Chairman Me
“Participating in and experiencing the power Joanna brings to every individual conversation is awe inspiring. Joanna’s light and sequins gives us all permission to step into our strengths and transform what we want to be known for. ”

Wendy McEwan, Chief Of Staff, Property Guru

Are you buying potential or selling it?

Joanna’s a Potentialist. She’s who you call when the future feels messy. She turns stuck futures into ​a​ction - and action for more than just you.

Joanna shines the light on long forgotten ingredients that make up our secret sauce, reminding us that we're not awesome by accident.

Joanna is a glittering buzzsaw that cuts through all the out-of-controll unspoken BS in the workplace.

“Participating in and experiencing the power Joanna brings to every individual conversation is awe inspiring. Joanna’s light and sequins gives us all permission to step into our strengths and transform what we want to be known for. ”

Joanna’s a Potentialist. She’s who you call when the future feels messy. She turns stuck futures into action - and action for more than just you.