When Connecting on LinkedIn, It's the Little Things That Count

If you’ve gone through one of my workshops, you’ll know that I can dole out some tough love. Why? Because I can’t imagine anyone wants to spend time with me and come out the other end just average. So I call out examples of average.

One of the most prevalent examples of average I still see is asking for a connection on Linkedin. So often I get the generic “I want to connect with you on Linkedin” message from people I’ve met.


While it’s lovely that you want to connect with me, the message you’re sending to me (and to others you’re trying to connect with) is “I can’t be bothered.” I can’t be bothered to personalize my message to you. I’m not worth the extra 60 seconds it takes to say SOMETHING original.

Folks, not taking the time to send a personalized message is missing a HUGE opportunity.

And then this week someone blew my mind; blew my mind because she wrote probably the most personal and best Linkedin connection request I’ve seen to date. With her permission, I will share it and explain why I think it’s perfect.

This is a snapshot of the request:

You must agree that’s a pretty outstanding connection request. What jumps out to me are the following four aspects:

  1. The language is far from generic.
  2. By mentioning the speed mentoring event, she subtly reminds me where we met.
  3. By mentioning blockchain and cryptocurrency, she reminds me what we talked about.
  4. While she said thank you at the beginning, writing that she has “lot to think about” is a lovely way of saying thank you for your time.

I now have four talking points that I can use in a discussion about her in a room she’s not in:

  1. She has impeccable follow-up.
  2. She thinks about others before herself.
  3. If you want to talk about blockchain and/or cryptocurrencies, you should speak with her.
  4. Her name, her company, what she does. (Redacted but I won’t forget.)

In her profession, and I’m guessing many others, this is the kind of introduction you’d want right? From a short yet carefully crafted LinkedIn connection request.

Use the opportunity of a Linkedin connection request as leverage in crafting the story told about you in a room you’re not in.

When connecting with people anywhere, it’s the little things that count. You work so hard to make a great impression, isn’t the extra 60 seconds of effort worth it?

Every decision made about you and your opportunities is made in a room you’re not in.

Be Unique.

Would you work for free for 2 years?

What were you great at when you were 10?