No LinkedIn, those companies really aren’t looking for “candidates like me.”

No LinkedIn, those companies really aren’t looking for “candidates like me.”

I received an email this week, as I do every week, from LinkedIn telling me that a company had a role I might like. The role was “Sales Order Management Specialist” among many other similar roles. Instead of immediately hitting the delete button (my usual reaction to this weekly email), I think it’s time to ask LinkedIn and their customers…

Is it me? Or is it you?

Let me explain:

For starters, let me explain why this particular job listing clearly isn’t a fit for me. I went to the listing and looked up some of the key requirements for the role.

  • 2 to 5 years of order management or order admin experience

  • Strong customer service and communication skills

  • Proficient in Microsoft Excel and Outlook

Technically yes, I absolutely have those requirements. But even ignoring my current role, my last job was leading revenue operations for what is now a $1B media company. I think even the employer in question would say that I’m not the candidate they’re looking for. Is the data scraped from my profile not clear?

So is it me?

Am I (and other women) writing my profile in a way that diminishes my actual value? And by doing that limiting my opportunity?

There are a number of articles and research studies out there that talk about how women believe they must have 90% or more of the qualifications to confidently apply to a job whereas men generally start applying at 60%. Working on that.

If that’s a true statement, then might it also be true that when women write their LinkedIn profiles, they only list skills and areas of expertise where they are 100% proficient. Whereas men might be listing skills that are more of a stretch?

Am I (and other women) writing my profile in a way that diminishes my actual value? And by doing that limiting my opportunity?

I’d love some research facility to answer THAT question. Because as much as women are working on being more confident and going for the “stretch” job, if we’re holding ourselves back before the conversation starts then we need to fix that too.

Or is it you?

I was so curious about the question above that I called a friend of mine at LinkedIn. She told me that all those listings are paid placements by companies. These companies apparently buy keywords and other targeting options and this is what identifies the jobs that might “fit.”

Really? Isn’t one of the first rules of marketing — for this is what you’re doing — is to understand your audience? In this case both the company and LinkedIn seem to be doing a pretty bad job.

For both parties, this seems like a massive missed opportunity. We might not be someone you’re looking to hire today. But we’re probably someone you want to know. Similar to how advertisers will pay higher CPMs for more targeted advertising, is there a product that connects the expensive executive in a more meaningful way?

My guess, the answer to my question is it’s a bit of both of us.


XO-JOANNA-RED_448x297.png
On Trying Something New

On Trying Something New

Just Stop. Really.

Just Stop. Really.