There’s something delicious about the idea of potential. Especially the potential of an idea. There’s a moment when you haven’t started thinking about the “why not's” and considering how “this could fail.” 

We always wonder about those crazy people who used to do stunts like going over Niagra Falls in a barrel or the person who stood in line at the original American Idol auditions thinking “Yes, it could be me.”

What an optimistic thought.

Now yes, in reality, if we hopped in a barrel and chucked ourselves over the Niagara Falls we're fairly sure it would end badly. And we mean very badly. And while we all enjoy a good shower singing session, we’re pretty sure our American Idol audition would just be embarrassing. 

Those friends, are pessimistic thoughts. They are examples of the type of thinking that has never has us dreaming about doing either of those things. Not even for a second.

Joanna did, however, hit the “apply” button to speak at TED.

She did, however, say “sure, but only if the swim is in a lake because...sharks” when a friend asked her if I wanted to do a Triathlon.

She did, however, decide to start a company.

She did, however, decide to create this experience.

And so far, all but the last one has manifested into something she could never have imagined in her wildest dreams. 

And all those things just started with an optimistic idea. 

So why don’t you try it this week?

Write down (and send us, we’d love to know) one idea that inspires you. You don’t have to commit to doing it. Just consider it. Optimistically.



“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill