"What do you do?"

Such a simple question. A compelling response can unlock amazing opportunities.


Here's how.

Opportunities for Individuals

Every decision made about you and your opportunities is made in a room that you're not in.

This begs two questions:

  1. Are you part of the consideration set? Do they know who you are?
  2. If they're saying something about you in that room is it what you'd want them to say?

Only you can own your awesome. It's that awesome that creates the opportunities for you to shine.

Figuring out what it is and how to share it in a way that works for you is what we do.

It starts by ANSWERING the question: "What do you do?"

Let Joanna show you how. »

Leadership & Team Programs

We all have someone we've worked for who we'd work for again in a second.

That individual inspired us,  gave us challenging and engaging work,  saw us and our value in a unique way.

They are the leaders we all want to work for. And, not surprisingly, they're the leaders who get the best results.

How do you become one of these leaders? It's about the people. It's always been about the people. It's about understanding their individual value and how that fits into the team.

It starts by ANSWERING the question: "What do you do?"

Want to learn more? »

Conference or Event Speaker

 The #1 Question

  • Question asked at an event or  conference is "What do you do?"
  • Reason to attend an event or conference is to learn and connect.
  • Reason to return to an event or conference is because of the people you meet, the connections you make.

We ask the question, "What do you do?" to connect. Unless your answer is: "I found a new dinosaur," (true story) most of our answers are boring.  Shouldn't your audience have a better answer?

It starts by ANSWERING the question: "What do you do?"

Bring Joanna in, learn more!


Joanna shines a light on long-forgotten ingredients that make up our secret sauce, reminding us that we’re not awesome by accident.

— Cristina Jones, EVP Trailblazer Marketing Salesforce.com