I Am A Potentialist

I don't give potential a name, I give it a frame.
A name puts potential in a box.
"This is what it is."
Then the other person chooses – yes or no.
Future decided.

A frame lets everyone see what it could be.
It holds the edges just long enough for discovery.
Not a definition.
Creating questions, not answers.

A good frame doesn’t describe the picture.
It invites you to look.

I create what-if conversations in an if/then world.

Why me? You can’t act on what you can’t see. I’m practiced in navigating the invisible.

Why now? If/then works in certainty. Not in ambiguity. What got you here won’t move you forward.

Why this? The future needs a starting point. This is one.

A Credible and Unconventional Voice

Joanna is an experienced speaker, strategist, and innovator with a career that spans technology, marketing, and human development. Her work has been featured at TED, Dreamforce, and in exclusive leadership gatherings, and she is currently writing her second book.

She’s known for blending strategic insight with a touch of magic, making her sessions as transformative as they are unexpected. Whether you’ve heard her on stage or across a conference room, one thing is clear: Joanna Bloor changes the way people think about what’s next.

Potentialist

When you know you're capable of breakthrough impact but can't seem to make it happen.

This role exists for visionaries, inventors, and leaders who see possibilities others don’t—but find themselves stuck watching that potential remain unrealized. The Potentialist partners with them to make their value visible and their ideas impossible to ignore.

It’s not about refining the pitch. It’s about revealing the frame that lets others recognize what you already know is there. Because if they can’t see it, they won’t act on it.

This is not a support role. It’s an activation role. The Potentialist doesn’t lead the vision. They ensure the vision moves.

What This Role Actually Does

Make Potential Visible

  • Takes breakthrough ideas and creates the conditions for others to recognize their value

  • Identifies why capabilities are being overlooked and fixes the visibility gap

  • Turns “interesting but unclear” into “we need to act on this now”

Build Activation Around the Individual

  • Creates environments where potential becomes undeniable

  • Develops systems that help others see what someone is capable of before it’s proven

  • Ensures good ideas don’t get lost between vision and execution

Accelerate Strategic Impact

  • Makes what’s possible happen faster

  • Builds momentum before energy fades or attention shifts

  • Bridges the space between what the visionary sees and what others can act on

Success Metrics That Matter

  • Breakthrough ideas move from concept to funded, supported action

  • Stakeholders begin investing without requiring persuasion

  • People and ideas gain recognition and resourcing at the right altitude

  • Time from “I have an idea” to “let’s make this happen” shrinks dramatically

  • Others begin repeating the idea in their own language and the second audience shows up

Ideal Collaborators

  • Visionaries whose ideas often prove right, but too late

  • Leaders with future-shaping potential who aren’t being fully recognized

  • Inventors and creators who don’t want to push, pitch, or plead—but do want movement

  • Anyone holding a powerful possibility that’s ready to be acted on

Reality Check

This isn’t a role for people who need motivation. It’s for people who are already on the edge of something bigger and know they don’t want to stall again. If you’re already getting the traction you deserve, you don’t need this.
If you’re ready to systematically activate what you know is possible, you may already be looking for me.