How to Introduce Me (and Why It Matters)
In the spirit of making myself more inevitable, here's some language for introducing me to people who might need what I do.
A Quick Note on Who I’m For And Why My Intro Says What It Says
I don't fix things that aren't selling - there are plenty of experts for that. I work with the quantum thing: the fuzzy, emergent, not-quite-formed-yet potential that everyone feels but no one can name. It's messy, powerful, and usually gets ignored. But it's where all the magic happens. Yes we’re talking about both ideas AND people.
What I do is create momentum around that potential, not by convincing anyone of anything but by designing conditions where the right people invite themselves in.
The language below isn't positioning; it's designed to spark curiosity. With your nudge, we can have a conversation, and conversations are how we discover if there's potential for something extraordinary.
When to Think of Me
When potential is stuck, not because it's wrong, but because no one's inviting themselves in yet
When something feels important but isn't landing with the people who should care.
When everyone senses "there's something here" but can't name it.
Your Nudge Matters
If they say yes to meeting me, it's because you saw something in my approach that could be useful. That signal matters. Can you share what you see with both of us? It's the first spark of momentum.
The Language
Designed to copy and paste. But feel free to add your particular perspective to the conversation.
I want to introduce you to Joanna Bloor. She works with potential - the thing everyone feels but no one can quite name.
Instead of helping you pitch better, she flips the dynamic so others invite themselves into what you're seeing. We call her The Potentialist - her brain lives in the undefined future.
She creates momentum around potential when you want others to see what you see, when something important isn't landing yet, and when a team needs to step into what they could become.
Want to understand what she does? Ask her about the "quantum thing."
I think you might need her because...